With the assist of President Suharto, the MR90 was designated as a ‘individuals’s automotive’ to compete directly with the Toyota Kijang. MR90 stands for ‘Mobil Rakyat 1990’, (‘individuals’s automobile of the Nineties’), because the automotive was launched around July 1990. To obtain a aggressive value for the automotive, and with the support of Suharto, Indomobile requested that the federal government remove the 30 percent luxurious goods tax. This proposal was unexpectedly rejected by the Finance Ministry, citing the absence of a ‘nationwide Automotive automobile’ regulation and the truth that the car is categorized as a sedan – which meant it …