The sponsorship choice criteria for a neighborhood, however vital, non-sporting event is examined by way of in depth interviews and a grounded theory-based qualitative methodology. Transcripts of in depth interviews of the key sponsorship decision makers at 30 sponsoring companies across a spread of business categories were systematically coded to establish sponsorship choice standards. While quite a lot of research has examined the connection between motive and behavior, virtually none has explored the connection between travel motives and in-destination behavior.

Investors also can obtain back less than they invested and even undergo a total loss. Purchase or investment decisions should …