Colors flash brightly in a spinning circle. Slowly, the noise of the crowd lessens as the clicking of the wheel grows slower, ending with an “oooh!” as the prize is revealed. Everyone laughs and cheers. “Hey, I just won a free dessert!”
“I just won a t-shirt!”
“I won two days vacation!”
“I won a car!”
“I got a mug!”
“I get a 50{d7041c4e6afa026de24506851a219ca5610a5f906e2b398ac18672c13da8fb92} discount!”
Granted, most people won’t be nearly as excited about the mug as they would about the car, but on some level the initial excitement – before the prize – is the same. As is the …