A web designer is a professional specialized in web design and programming who must be able to manage the development of a complete project. Look at it like this. Imagine that you are applying for a job in a digital marketing company and in the interview they ask you what a web designer is. Would you be able to tell him what you do? Surely in your resume you have detailed each and every one of the skills that make you consider yourself a professional in this sector, but how would you define it in a few words?
What if you tell them that you are an expert in giving a website the best possible appearance based on the corporate identity of the brand at the same time that you make it easy for visitors to find all the information you want to convey?
It does not have to, but, obviously, if the web designer is or has been or has some of the skills of a graphic designer, he will be able to guide his future clients in everything related to his digital image. In the same way, since it is about design, creativity is a very important component to achieve a harmonious and tasteful website.
What does a Web Designer do?
A web designer has to create a page in which it is clearly seen what it is dedicated to, what services or products are offered and how they can be achieved without leaving the page itself.
This is known as “usability”, a word that is not in the dictionary and that we could alternate with “efficiency”, that is, the ‘ability to achieve the desired or expected effect’.
Web pages are no longer static and visitors want to interact. The web designer has to create a page in which the user knows how to do it and even invite him to do it whenever possible.
It can be said that the web designer is that person who is between the client who orders his web page and the user who is going to visit it. That is why it is essential to know what the objectives of the company are, to know the competition and what the Internet is like at that time, since it is a world that is constantly changing and tends to a more personalized user experience.
The graphic designer will have already created an image for the company and the web designer has to capture it on the page, always keeping in mind that this page (along with the social networks from which many visits will come) is the reflection of the company on the Internet.
He will have to combine the colors, create images, incorporate other graphic elements such as videos, and combine legible fonts and page formats that invite you to stay and, above all, the user to become a customer.
Why Hire an Expert Web Designer
To put it plainly, as in any field, it isn’t simply something similar to do things when you don’t have a clue about the subject than to endow it to an expert. Proficient website composition is self-evident – never better said – when you enter any page. On the off chance that it takes an unfathomable length of time to stack (an unfathomable length of time, on the Internet and on account of a page it is five seconds), we don’t pause: we go to the following one that showed up in the aftereffects of our pursuit.
An expert web designer is additionally perceptible when there are no “free” components in the page, when, as clients, we have all we require at a tick of a catch, basic connections like costs, attributes or type of contact with the proprietor of the page.
At last, an expert web designer offers us the assurance that our page will consistently be refreshed, that they won’t fall when we need it most or that the visit that has arrived at the last page where you need to make an installment from our online store won’t need to do something besides click on the compensation button.