There is a lot to learn for each social media channel, especially if you want your business to be relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will actually determine whether your social media strategy works successfully.
Before explaining more we want to tell you one of the most important things which you should be remembered before run your business, you should have numerous followers on your Instagram account if you are using Instagram for business purposes. If you have no more followers on Instagram you can also buy real followers on Instagram.
By following Instagram best practices, you will be able to use the platform as a marketing tool and not just a social site.
What makes you unique on Instagram?
Hopefully, you are becoming interested or at least have some interest in how to use Instagram to improve your business. Before we move on to Instagram best practices, you need to find out what makes your business and your audience unique and how you can get high engagaement on Instagram. Basically your engagement depends on your followers. If you have large number of follower on your Instagram and you satisfied them then your engagement will enhance automatically, but if you have few follower on Instagram and you are conscious about to increase your follower then you should buy 10k Instagram followers.
Understanding your audience and your brand are key to promoting, advertising and even interacting on Instagram. Again, you can’t go through your strategy blindly so first try asking questions that define you and your audience. These questions may include:
- What does our audience like the most about our brand?
- Who are you ultimately trying to reach?
- Is our competition successful on Instagram?
- What do customers expect with our brand? Is it good enough?
After answering these questions, you should be ready to tackle these Instagram best practices:
Turn images into visual treats
Instagram is all about great images and visual content. Check out some of the popular feeds with thousands of likes and views, and you’ll quickly understand why these brands drive engagement.
Amazing images and videos generate engagement. Think of it like a billboard outreach campaign. You wouldn’t pick an ugly or ordinary billboard to grab the attention of drivers on the highway.
Stay abreast of trends and changes on Instagram
Instagram is constantly changing and you should be right there when new trends, features, or updates hit the public. So far in 2016, Instagram has already made several changes and the year is not over yet.
At the moment, the main Instagram updates are as follows:
- Browse function on desktop
- Create a new account on the desktop
- Video views
- Advertising videos and 60-second videos
- Switch between multiple Instagram accounts
- New date
- Two-factor authentication added
- New logo
- Instagram algorithm advertisement
Keeping track of Instagram trends will help you plan for the future as you develop your marketing strategy. It is key to be able to collect data on the publication schedule and to know the interaction / participation rates and how users connect with you.
Following trends sets you apart from the competition and allows you to show your audience your ability to adapt to change. Data-driven decisions must be supported by knowledge of trends within the industry and Instagram as well.
Post content that your audience wants
If you answered the questions at the beginning of the article, you should have a fairly clear idea of what your audience wants from you. Instagram best practices should balance promotion and inspiration.
Data provided by Forrester revealed that Instagram has the highest engagement rate between customers and brands of all the major social media channels. With so much potential to connect your audience, participation on Instagram is mandatory.
Ask your audience to participate
Instagram is not a one-way street for marketing. In reality, you have to rely on participation and interaction with the audience to strengthen your relationship. Here’s how to engage your audience:
Run contests: Contests encourage interaction, help you gain new followers, and keep users coming back. Remember that Instagram content must be unique. Ask users to share the images or use the brand’s hashtags.
Publish user-generated content: People love to be recognized, so what better way than to publish a user’s content on your network? This could incentivize the participation of more users.
Ask questions: What is the best way to get an answer? Ask a question and collect user opinions about your products or services. Always remember to interact with the responses.
Post from unique locations: Users tend to interact when they see other users in their city. Post from different locations to capture user interest. When consumers see you visiting their cities or dining at their restaurants, interactions are more likely to occur.
Tell great stories
Instagram offers you the unique opportunity to tell great stories through visual content. Instagram videos are extremely effective at telling your brand story in 60 seconds. Storytelling is an amazing way to market your brand and create compelling images or videos.
Be creative in using standard marketing techniques when showing your brand or services in a new way. This is not to say that you should completely recreate yourself, but instead try to show the versatility of your brand.