Taking Luck Viral: Internal/External Social Marketing for Businesses Via Games of Chance

Colors flash brightly in a spinning circle. Slowly, the noise of the crowd lessens as the clicking of the wheel grows slower, ending with an “oooh!” as the prize is revealed. Everyone laughs and cheers. “Hey, I just won a free dessert!”
“I just won a t-shirt!”
“I won two days vacation!”
“I won a car!”
“I got a mug!”
“I get a 50{d7041c4e6afa026de24506851a219ca5610a5f906e2b398ac18672c13da8fb92} discount!”
Granted, most people won’t be nearly as excited about the mug as they would about the car, but on some level the initial excitement – before the prize – is the same. As is the thought that, perhaps next time, that mug will stay on the table, and they’ll drive off in the car. They’ll remember it every time they look at that mug.
Games of chance are becomingly increasingly popular as both internal and external marketing avenues for businesses. Part of the attraction is …

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