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Continental Automotive

Mazda first entered the Indonesian market within the Sixties as an imported model. In 1985, Indomobil began manufacturing Mazda automobiles in Indonesia via its absolutely owned plant and was distributed by way of PT National Motors Co. , another Indomobil subsidiary. In 1989, Indomobil along with Sumitomo Corporation began PT Mazda Indonesia Manufacturing plant by way of a joint venture. The plant would manufacture the Mazda MR90, a automotive based on the third technology Mazda 323 Familia. It was designated as a ‘people’s automotive’ to compete with Toyota Kijang. MR90 stands for ‘Mobil Rakyat 1990’, (‘folks’s automobile of the Nineties’), as the automotive was introduced round July 1990.

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